Cadillac Concept Aera won the Challenge 2010 Los Angeles Auto Show Design, tying the smart labels and animals of the seven other automakers such as Mercedes-Benz, Honda, Nissan, Toyota and Maybach. GM Advanced Design has won the honor more than any other design team, this is the third win since 2005.
This is the seventh year of competition and this year designers were asked to consider the "1,000-pound car," and instructed to imagine an effective four-passenger vehicle that has kept the comfort, safety, driving performance and style, while not exceeding the weight requirements.
"The concept Cadillac Aera was designed to continue the art of Cadillacs fantastic forward thinking" and science "philosophy," says Jussi Timonen, lead designer of the project. "It is shaped like a small city car city, but we approached this 2 +2 coupe drive both from the point of view of the luxury brand. Aera in every detail was designed to minimize the environmental impact of the car without sacrificing style, comfort and a sense of the details that make the reputation of the Cadillac. "